In last month’s post on the #7 Way to Sell More by Using Social Media I talked about the importance of validating that your social marketing efforts are reaching your primary target market.
Once that has been validated, you need to reach them within a week or so of experiencing a Trigger Event and entering the Window of Dissatisfaction.
So the #6 Way to Sell More by Using Social media is to reach your target market often enough that you either:
- Reach them a few days before they experience a Trigger Event, or
- Reach them a few days after they experience a Trigger Event
From a Trigger Event Selling perspective the best way, I have found, to do this is…
Yes WordPress and FeedBlitz and here is why:
- FeedBlitz automatically emails your subscribers a preview of the content from your newest post and allows you to include links to a number of previous posts – in case they missed or did not read some of your previous blog posts. E.g. The image at the top of this blog post comes directly from the content that I have configured FeedBlitz to deliver. I do this so someone who only reads every few email updates can see the titles of my last five blog posts. This way when a subscriber experiences a Trigger Event they now notice content that they would not previously have noticed.
- WordPress makes it easy for readers to find the additional content on the same or similar topic that is now of interest to them. This is done by tagging and categorizing blog posts to create aggregated pages of blog posts on the same or similar topic. E.g. If you wanted to see the complete list of the top seven mistakes that sales people make you would find all seven blog posts by following either the generic tag “sales mistakes” or the specific category “top seven sales mistakes”.
Win $1,500 worth of Trigger Event services by submitting either a great example of, or great idea on, how to use WordPress and/or FeedBlitz to harness Trigger Events and turn prospects into customers. To win you must get the most votes for your answer.
Answers/Comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.
Call my cell phone (+1.403.874.2998), Skype me (Craig.Elias) or use this contact form if you have ANY questions.
Good Luck & have an EVENTFUL week!
P.S. If you know anyone who would like sales training or coaching but does not have the budget , tell them to get members of their sales team to submit ideas and then get votes for their submissions.