#7 Sales 2.0 Tool, $1,500 & TriggerBuzz

This blog post has three items:

  1. The #7 Sales 2.0 tool: IntroMojo
  2. Another $1,500 give away
  3. The inaugural TriggerBuzz event

The #7 Sales 2.0 tool

In my last blog post I asked for tools that should be considered for list of top seven Sales 2.0  tools. One of the tools suggested was IntroMojo. The value of IntroMojo can be summed up in one word ‘Rapport’: The ability to have something in common with a decision maker you have never spoken to before, so you can start the relationship building process.

The  Trigger Event book SHiFT! has an entire chapter on how get called first when a decision maker experiences a Trigger Event and starts the process of Searching for Alternatives. In that chapter we talk about the need for a “Psychographic Fit”: Having the similar interests, values, or aspirations as a decision maker. The challenge is how do you know the interests, values, and aspirations of a decision maker y0u have never talked to?

That’s were IntroMojo comes to the rescue. The brainchild of Daniel Waldschmidt and Colin A Martin, it allows you to:

  1. Identify the right people with the names you are looking for. IntroMojo asks you a few simple questions to help you zoom in from a name to the person you need to engage with.  Things like location, company, job title, industry are all clues that IntroMojo presents in helping you find the person that you want to reach.
  2. Learn all about them. Learn a decision makers background, education, and work experience.  More importantly you can learn what your prospect is talking about, what books, videos, and music they enjoy, and what they like.  You find out who they’re friends with, what videos and blogs they are writing, and where they engage on the web.
  3. Stay informed about what they are doing. Each time you need to engage a decision maker, check IntroMojo and it will serve up the most recent  information on them.  It’s new each day you check so your sales pitch can stay relevant.

$1,500 Give Away

Just like my series of posts on the Top 7 Social Medial Tools and Top 7 Sales Mistakes each month I am giving away $1,500 worth of Trigger Event services (trigger event coaching, trigger event advice, or trigger event training) to the person with the most popular answer to a question I ask.

This month’s question is how can you use IntroMojo or something similar to start building relationships with decision makers. Win $1,500 worth of Trigger Event services by submitting either a great example of, or great idea on, how to use IntroMojo or a similar service to sell more. To win the $1,500 prize you must get the most votes for your answer.

Answers are submitted by commenting on this blog post. Answers are voted on by clicking on the button that appears at the end of each answer/comment.

Winners are announced the last Tuesday of the month – October 26rh – so voting ends at Midnight (MST) on Monday October 25th.

Answers/comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.

Use the button below to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.

TriggerBuzz

Have all your Trigger Event Sellingâ„¢ or Trigger Event Marketingâ„¢ questions answered by Craig Elias and practitioners of Trigger Event Sellingâ„¢ in real time.

This Tuesday is the first of our twice monthly (the first and last Tuesday of each month)  conversations via Twitter.

Everything you need to listen or take part is at http://ShiftSelling.com/TriggerBuzz

Have an eventful week!

Craig +1.403.874.2998

  • http://Www.cellalert.net Israel Kloss

    After checking out InfoMojo, I like it a lot. In terms of using it or “something similar to start building relationships with decision makers.”
     
    I would say that Gist is a complimentary tool to InfoMojo and it tracks the tweets of decision makers and it allows you to prioritze the importance of each of those “tweeter” … plus Gist sends you a daily email  with the people you select as the highest priority “prospects” (or friends) or whatever you’re using Gist to track.
     
    So here’s my recommendation for building relationships with decision makers.
    1) Search Jigsaw.com (searches are based on your prior contributions– kindof a Karma points system) to find the titles and names of the people you think may be decision makers in the companies you want to
     
    2) Use InfoMojo (free trial) to find out the Twitter handle of the person you are searching for.
     
    3) Set up a Gist.com account (free) and set up an *daily* email reminder of what these “decision makers” are talking about or what may be their pain points… Gist helps a lot in determining if they are truly decision makers based on their regular updates.
     
    4) Using InfoMojo data reported, if your “decision maker” writes a blog or contributes to something regularly, set up an account with Feedmyinbox.com (5 feeds allowed free) to get instant alerts whenever they are blogging or whenever there is a post on forum you may frequent to nurture sales leads and become known as a thought leader.
     
    5) Use InfoMojo data to look up a “decision maker” on Linked-In and then join group they are in so that you can add them to your network and learn more about them.
     
    These 5 tips will give you a chance to see things you have in common with a person *before* a window of dissatisfaction occurs and thus a real leg up on getting to them just at the time of a Trigger Event.
     
    These 5 tips will also give you a steady stream of “insider” knowledge on someone who may very easyily be forgetten among your your numerous lists of daily sales lead nurturing tasks.
     

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