About Us

As the creators of Trigger Event Selling™ we advise, speak, and train how to TURN PROSPECTS INTO CUSTOMERS by harnessing Trigger Events to repeatedly get to the right people at EXACTLY the right time.

Our promise is the delivery of unique, compelling, and highly relevant content that clearly demonstrates how to:

  • Identify the specific Trigger Events that create demand for your products or services
  • Discover which decision makers experience the Trigger Events identified
  • Close more sales by getting to decision makers who experience Trigger Events before your competition!

Read the testimonials of some those who have benefited from our expertise and contact us to learn how we can Shift your focus and Shift your tactics, so you can harness Trigger Events to Shift your results.

Trigger Event Selling

For years you have been conditioned to believe that there is no such thing as a silver bullet in sales. We can tell you there is a silver bullet in sales, it is called “timing” getting in front of the right person at EXACTLY the right time.

When you have the right timing the sale almost happens by itself – No challenges getting to the customer, understanding their dissatisfaction, presenting a solution, or closing the sale.

Every single day decision makers experience a Trigger Event that turns them from PROSPECTS INTO CUSTOMERS.

When you harness these Trigger Events you get in front of highly motivated, buyers before your competition, and you:

  • Increase close ratios
  • Shorten sales cycles
  • Sell at higher prices

Craig Elias


Craig Elias is the creator of Trigger Event Selling™, and the Chief Catalyst of SHiFT Selling, Inc.

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.

Craig’s Trigger Event strategies have:

  • Won him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition
  • Earned him coverage on NBC news, in The New York Times, The Wall Street Journal, The Globe and Mail, The National Post, Nikkei Marketing Journal, Business 2.0, Sales and Marketing magazine, Venture Magazine, Calgary Inc.
  • Earned his last company, the distinction as one of “Silicon Valley’s 40 hottest” and one of Dow Jones™ 50 most promising companies in North America.

Call us (toll-free: +1.866.744.7904 | direct: +1.403.874.2998 | Skype: Craig.Elias), or use our contact form to request a FREE report on, or a no-charge introduction to, Trigger Event Selling and you too can join the thousands of entrepreneurs, business leaders, and sales & marketing professionals, that are harnessing Trigger Events to sell more, sell sooner, and sell at a higher price.