Every single day thousands of decision makers experience Trigger Events that turn them into highly motivated buyers. When you are the first viable vendor to reach these highly motivated decision makers your odds of making the sale are upwards of 74%.
By luck or sheer numbers you’ve had timing happen before, we can show you how to harness Trigger Events to make it happen again, and again, and again.
Complete the form at the bottom of this page to receive the preview chapters of the award-winning sales book SHiFT! and you’ll also get access to the recording and handout from the webinar “Trigger Events: The Silver Bullet In Sales”, that had 1,500 registrants.
The seven chapters in the book explain how to:
- Leverage one of the most powerful concepts in sales, the Window of Dissatisfaction™
- Get to highly motivated decision makers, before your competition, by leveraging Trigger Event Selling™
- Identify the best Trigger Events for what you sell by conducting a Won Sales Analysis™
- Get called first when decision makers experience a Trigger Event by becoming their Emotional Favorite™
- Be referred by ‘those in the know’ when Trigger Events happen by leveraging Trigger Event Referrals™
- Overcome the biggest killer of sales by shifting your place on the decision makers Credibility Curve™
- Stop the competition from being called by mastering First Call Effectiveness™