How to Find the ‘Trigger Events’ For What You Sell

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the [...]

The Science of Trigger Events

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job [...]