This blog post is about three things:

1. Smarketing strategy #3
2. Content that captures the best prospects
3. How to SELL WITHOUT DISCOUNTING

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A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales… No matter what you sell or who you are selling [...]

Have you ever noticed that as soon as you buy a new car you see it all over the road? When women get pregnant, suddenly they start seeing other pregnant women everywhere. When couples give birth of to their first [...]