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	<title>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events &#187; Training</title>
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	<description>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</description>
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	<itunes:summary>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</itunes:summary>
	<itunes:author>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events</itunes:author>
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	<itunes:subtitle>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</itunes:subtitle>
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		<item>
		<title>Proof There&#8217;s A Silver Bullet In Sales</title>
		<link>http://shiftselling.com/2008/09/03/proof-there-is-silver-bullet-in-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proof-there-is-silver-bullet-in-sales</link>
		<comments>http://shiftselling.com/2008/09/03/proof-there-is-silver-bullet-in-sales/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 22:40:45 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Business-To-Business Selling]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Window of Dissatisfaction™]]></category>
		<category><![CDATA[JigSaw]]></category>
		<category><![CDATA[Silver Bullet]]></category>
		<category><![CDATA[Trigger Event Selling™]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=108</guid>
		<description><![CDATA[Update: The link to the recording and the handout for this webinar &#8220;Timing: The Silver Bullet in Sales&#8221; will be emailed to you when you download the &#8216;Won Sales Analysis&#8221; template and instructions. Join 1,000+ entrepreneurs, business leaders, and sales <a href="http://shiftselling.com/2008/09/03/proof-there-is-silver-bullet-in-sales/">[...]</a>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2008/09/03/proof-there-is-silver-bullet-in-sales/' addthis:title='Proof There&#8217;s A Silver Bullet In Sales' ><a class="addthis_button_linkedin"></a><a class="addthis_button_twitter"></a><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_email"></a><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_compact"></a></div><p><strong><span style="text-decoration: underline;">Update</span></strong>: The link to the recording and the handout for this webinar &#8220;<a href="http://www.shiftselling.com/worksheets/won-sales-analysis/">Timing: The Silver Bullet in Sales</a>&#8221; will be emailed to you when you download the &#8216;<a href="http://www.shiftselling.com/worksheets/won-sales-analysis/">Won Sales Analysis</a>&#8221; template and instructions.</p>
<p>Join 1,000+ entrepreneurs, business leaders, and sales &amp; marketing professionals at 10:00AM (Pacific) on September 17<sup>th</sup> for <strong><a href="https://www1.gotomeeting.com/register/705326053" target="_blank">a no-charge webinar being hosted by JigSaw</a></strong>. During this 30 minute webinar I will prove that there is a Silver Bullet in sales.</p>
<h4>Webinar Details -<a href="https://www1.gotomeeting.com/register/705326053" target="_blank">There is a Silver Bullet in Sales</a></h4>
<p>For years youâ€™ve been told that there is no such thing as a silver bullet in sales.</p>
<p>But there is. It&#8217;s called timing â€“ getting in front of the right person at EXACTLY the right time.</p>
<p>When you have the right timing the sale almost happens by itself &#8211; No challenges getting to the decision maker, understanding their dissatisfaction, presenting a solution, or closing the sale.</p>
<p>In this <a href="https://www1.gotomeeting.com/register/705326053" target="_blank">30 minute webinar</a> Craig Elias will show you how events that trigger the buying process &#8211; <em>Trigger Events</em> &#8211; convert someone who never would have bought from you yesterday, into someone <strong>highly likely to become your customer</strong> today.</p>
<p>When you leverage Trigger Events to get in front of highly motivated, buyers before your competition you dramatically:</p>
<ul>
<li>Increase your close ratios</li>
<li>Shorten your sales cycles</li>
<li>Sell at higher prices</li>
</ul>
<p>This <a href="https://www1.gotomeeting.com/register/705326053" target="_blank">no-charge webinar </a>will show you t<strong>he secrets of getting to decision makers at EXACTLY the right time</strong> by:</p>
<ol>
<li>Identifying what the right timing is</li>
<li>Learning how to get the right timing</li>
<li>Understanding what to do when you do have the right timing</li>
</ol>
<p>Youâ€™ll also learn:</p>
<ul>
<li> The three types of Trigger Events that create highly motivated buyers</li>
<li> The specific Trigger Events that create highly motivated buyers for what you sell</li>
</ul>
<p><strong><a href="https://www1.gotomeeting.com/register/705326053" target="_blank">Register </a></strong>even if you can&#8217;t make the live webinar so you receive the recording of the webinar and a chance to win $1,500 worth of my time.</p>
<p>P.S. On September 2<sup>nd</sup> the winners of the four tickets for <strong><a href="http://www.theartofproductions.com/events-salesCalgary.html?CraigElias" target="_blank">the Art of Sales happening in Calgary</a></strong> on September 25<sup>th</sup> &#8211; Terry Tudor (1 ticket), Tammy Dowd (1 ticket), and Kae Shoommugum (2 tickets) &#8211; were notified by email as were the rest of the over 120 who entered their name in the draw.</p>
<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2008/09/03/proof-there-is-silver-bullet-in-sales/' addthis:title='Proof There&#8217;s A Silver Bullet In Sales ' ><a class="addthis_button_google_plusone" g:plusone:size="medium" ></a><a class="addthis_counter addthis_pill_style"></a></div>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to get your foot in the door</title>
		<link>http://shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-get-your-foot-in-the-door</link>
		<comments>http://shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 00:22:51 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Craig Elias]]></category>
		<category><![CDATA[Teleseminars]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Buying Triggers]]></category>
		<category><![CDATA[Jill Konrath]]></category>
		<category><![CDATA[Leslie Buterin]]></category>
		<category><![CDATA[Teleseminar]]></category>
		<category><![CDATA[Triggering Events]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/</guid>
		<description><![CDATA[One of the biggest challenges in sales is to get your foot in the door and have that first meeting. To make that challenge less daunting I have partnered with Jill Konrath and three other thought leaders on the teleseminar <a href="http://shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/">[...]</a>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/' addthis:title='How to get your foot in the door' ><a class="addthis_button_linkedin"></a><a class="addthis_button_twitter"></a><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_email"></a><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_compact"></a></div><p>One of the biggest challenges in sales is to <a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;"><strong>get your foot in the door</strong></span></a> and have that first meeting.</p>
<p>To make that challenge less daunting I have  partnered with Jill Konrath and three other thought leaders on the teleseminar series <a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;"><strong>Get Your Foot In The Door</strong></span></a>, that <strong><span style="color: #000000;">starts this Thursday</span></strong>.</p>
<p>The <a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;"><strong>Get Your Foot In The Door</strong></span></a> series brings together the following thought leaders:</p>
<ul>
<li><em>Selling to Big Companies</em> expert <strong>Jill Konrath</strong></li>
<li><em>Cold calling</em> expert <strong>Leslie Buterin</strong></li>
<li><em>Trigger Event</em> expert <strong>Craig Elias</strong></li>
<li><em>Lead Generation</em> expert <strong>Marguerite McLeod-Fleming</strong></li>
<li><em>Communications</em> expert <strong>Mark Bowden</strong></li>
</ul>
<p>Sign up for each teleseminar individually. Or, for the best value, sign up for the entire series. <strong><span style="color: #000000;">All programs are recorded</span></strong>, so if you miss the event or want to listen to it again, you&#8217;ll be able to. You&#8217;ll be sent a link to download the audio after the session.</p>
<p><strong><a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;">Individual teleseminars are $79</span></a></strong></p>
<p><strong><a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000000;">Save $117</span><span style="color: #000000;"> by registering for all 4 </span><span style="color: #00008b;">Get Your Foot In The Door</span><span style="color: #000000;"> teleseminars</span> </a></strong></p>
<p>As a strong supporter of Jill&#8217;s work, and a speaker in the series, <strong><span style="color: #000000;">I am giving away 1 hour of my <em>Trigger Event</em> expertise to everyone</span></strong> who registers for the <a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><strong><span style="color: #000080;">Get Your Foot In The Door</span></strong></a><em> </em>series via <a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;">the link Jill has created for me</span></a>.</p>
<p><a href="http://www.sellingtobigcompanies.com/content_display.jsp?top=15261&amp;mid=72040&amp;siteObjectID=72060&amp;affiliate=73103"><span style="color: #000080;">See all the details here</span></a>.</p>
<p>Have an eventful week!</p>
<p>Craig</p>
<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2008/03/03/how-to-get-your-foot-in-the-door/' addthis:title='How to get your foot in the door ' ><a class="addthis_button_google_plusone" g:plusone:size="medium" ></a><a class="addthis_counter addthis_pill_style"></a></div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free &#8216;trigger event&#8217; sales training</title>
		<link>http://shiftselling.com/2007/12/06/free-trigger-event-sales-training/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=free-trigger-event-sales-training</link>
		<comments>http://shiftselling.com/2007/12/06/free-trigger-event-sales-training/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 06:16:55 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Teleseminars]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[Trigger-Based Selling™]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Buying Triggers]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/2007/12/06/free-trigger-event-sales-training/</guid>
		<description><![CDATA[After finally getting the SHiFT blog back up and running last week I had a number of phone calls and emails about two things: When is your next free teleseminar on Trigger Events Why does the email I get have <a href="http://shiftselling.com/2007/12/06/free-trigger-event-sales-training/">[...]</a>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2007/12/06/free-trigger-event-sales-training/' addthis:title='Free &#8216;trigger event&#8217; sales training' ><a class="addthis_button_linkedin"></a><a class="addthis_button_twitter"></a><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_email"></a><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_compact"></a></div><p>After finally getting the SHiFT blog back up and running last week I had a number of phone calls and emails about two things:</p>
<ol>
<li>When is your next free teleseminar on <em>Trigger Events</em></li>
<li>Why does the email I get have links to past events.</li>
</ol>
<p>1) The next free trigger event sales seminar &#8220;Six Ways to Outsell Your Competition&#8221; is <strong>Monday December 10th</strong> @ 10:00AM Pacific, 11:00AM Mountain, 1:00 Eastern.  The <a href="http://sixways.eventbrite.com"><strong>registration link</strong></a> for this seminar  can be found at <a href="http://sixways.eventbrite.com"><strong>http://sixways.eventbrite.com</strong></a>.</p>
<p>2) When the Feedblitz service send out notification of updates it automatically included links to previous posts under the heading of &#8220;Most Recent Articles&#8221;. Any reference to teleseminars in this section of the notices send out via Feedblitz will be from events that have probably already happened because they were posted several weeks ago.</p>
<p><strong>Trigger Event Resources to Consider</strong></p>
<p>Each week I scour the Internet searching for ideas, resources, articles, and success stories about leveraging <em>Trigger Events</em> to outsell the competition. This week the best resource I found is the article <a href="http://www.salespromagazine.com/index.htm?aid=150&amp;pid=5">Identify The Compelling Event, By Gene Meskill</a></p>
<p>Please <a href="http://shiftselling.com/contact">contact me</a> when you have ideas, resources, or success stories about leveraging â€˜<em>Trigger Events</em>â€˜ &#8211; aka selling triggers &#8211; that you want to share.</p>
<p>Have an eventful week!</p>
<p>Craig</p>
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