This blog post has three items: Trigger Event book giveaway at Dreamforce This month’s winner of $1,500 worth of Trigger Event Selling services Two articles I think are worth reading Trigger Event Book Giveaway InfoGroup is giving away copies of [...]

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job [...]