This blog post is about three things:

• My Trigger Event Sellingâ„¢ session at the Sales 2.0 Conference in Boston on June 28^th
• The upcoming book launch for the Trigger Event Sellingâ„¢ book SHiFT!
• A three-part,  no-charge, webinar series on how to harness Trigger Events to turn prospects into customers

Boston

I will be speaking at the Sales 2.0 Conference East on June 28^th in the Renaissance Boston Waterfront Hotel.

I speak from 3:15 to 4:15 on how to Find Hidden Opportunities & Shorten Sales Cycles by Harnessing Triggers Events.

During that session I will:

1. Detail some of my latest Trigger Event Sellingâ„¢ strategies
2. Provide information on a number of creative Trigger Event alert options
3. Give away 80 copies of the preview version of my upcoming Trigger Event Sellingâ„¢ book SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS
4. Share information of my upcoming three-part,  no-charge, webinar series with Tibor Shanto, the co-author of my book.

Call or text my cell phone number (+1.403.874.2998) if you are attending the Sales 2.0 Conference and would like to connect in person at the conference.

Book Launch

Now that my Trigger Event book SHiFT! has gone through the final approval processes with the publisher and the logistics company, it should be added to all the major online and offline book stores by late August or early September.

With endorsements from Steven M.R. Covey, Keith Ferrazzi, Dr. Ivan Misner, Gerhard Gschwandtner, Tim Draper we look forward to helping forward thinking sales and marketing professionals grow sales faster by harnessing Trigger Events to get in front of highly motivated decision makers at EXACTLY the right time.

Not wanting to wait until September to launch the book, 80 copies of the preview version of the book will be available to participants of the Trigger Event session at the Sales 2.0 Conference in Boston and the first five people who call and share a success story about how they used Trigger Events to close a big sale. If you get my voice mail be sure to leave a message.

Three Part Webinar Series

On Tuesday July 13^th Tibor Shanto and I will be delivering the first of three webinars (one each on the three major types of Business-To-Business Trigger Events).

The first webinar “Exploiting Untapped Opportunities: 3 Strategies for Using Executive Sales Triggers” will share insights into the many Business-To-Business sales opportunities created by a single executive change and discuss unique strategies to gain an unfair advantage over your competition when executive changes happen.

Each one-hour webinar starts at 1:00PM Eastern / 10:00AM Pacific on the 2nd Tuesday of every month – July 13^th, August 10^th, September 14^th.

Stay tuned for registration links for the other two on webinars.

Have an Eventful week!

Craig

This is my last post in a series on the Top Seven Ways to Sell More by Using Social Media. Remember, the person with the most popular answer to my question at the bottom of this blog post wins $1,500 in Trigger Event Selling services

The #1 way to sell more by using social media is to learn of opportunities just after a decision maker has experienced a Trigger Event, that makes them realize what they have is not longer sufficient, but before they notice, or worse yet call, your competition – This powerful selling window is called the Window of Dissatisfaction.

My experience is that the single most powerful Trigger Event is a change in a decision maker at an organization.

You know this scenario. You have an account you want to get into, but the competition is entrenched in the account and no matter how often or how hard you try, you can’t get in. Then, one day, the decision maker at the account changes. Suddenly, resistance disappears and, before you know it, you have yourself a new customer.

The opposite is also quite common. You have a relationship with a decision maker, and that relationship allows you to enjoy the benefits of having the “inside track” on a lot of new projects. Then, one day your reliable contact leaves and you lose the business to someone else!

Just like MIT’s Lead Response Study shows the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The ideal moment to cold call a decision maker is as soon as possible after the Trigger Event has happened and the best solution I have found to learn of these events as soon as possible is TweetDeck.

Now for all you Twitter fanatics out there, yeah I get that Twitter is the power behind TweetDeck but who has the time to sit around on Twitter waiting for a decent Tweet – like this one about a new CFO being hired – to show up.

My preference is to set up a column inside TweetDeck with a search for lets’ say VP of Sales and then every now and again include a filter that allows me to make the search results relevant to my sales targets. In this case finding more customers in Boston.

So this month’s question is how else can you use TweetDeck or something similar to harness a change in decision makers to sell more. Win $1,500 worth of Trigger Event services by submitting either a great example of, or great idea on, how to use TweetDeck or a similar service to sell more. To win the $1,500 prize you must get the most votes for your answer.

Answers are submitted by commenting on this blog post. Answers are voted on by clicking on the button that appears at the end of each answer/comment.

Winners are announced the last Tuesday of the month – April 27^rh – so voting ends at Midnight (MST) on Monday April 26^th.

Answers/comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.

Use the button below to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.

Good luck & have an eventful week!

Craig