Articles

This page contains links to some of the articles I have written. How to Sell More by Being a Buyer’s Emotional Favorite This is the article that started it all. It’s an article on how to be the sales person a buyer is most likely to buy from. You will find this article at the Read More


Services

As the creators of Trigger Event Selling™ we advise, train, and speak on how to leverage trigger events to turn prospects into customers. Our promise is the delivery of unique, compelling, and highly relevant expertise that clearly demonstrates how to: Identify the Trigger Events that create demand for your products or services Discover which decision makers Read More


Testimonials

“Using Craig’s strategies we have grown the business by more than 50% from the previous year.” Donato Polignone, MSDS a Division of NuGeneration Technologies – Rohnert Park, California “We gained equipment sales almost immediately after we applied Craig’s strategies.” Rodd Stubbs, Owner, International Security & Protection Co., Ltd. – Ho Chi Minh City, Vietnam “You Read More


Window of Dissatisfaction™

Research shows that you are five times more likely to win the sale (74% vs 16%) when you are the first vendor to reach decision makers who recently entered the Window of Dissatisfaction™. The Window of Dissatisfaction exists after a decision maker realizes that their current product or service no longer meets their needs but before they have started Read More


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Call us (toll-free: +1.866.744.7904 | direct: +1.403.874.2998 | Skype: Craig.Elias), or use our contact form to request a FREE report on, or a no-charge introduction to, Trigger Event Selling and you too can join the thousands of entrepreneurs, business leaders, and sales & marketing professionals, that are harnessing Trigger Events to sell more, sell sooner, and sell at a higher price.