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	<title>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events &#187; Compelling Events</title>
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	<description>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</description>
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	<itunes:summary>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</itunes:summary>
	<itunes:author>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events</itunes:author>
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	<itunes:subtitle>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</itunes:subtitle>
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		<title>$1,500 Winner and Compelling Events</title>
		<link>http://shiftselling.com/2009/03/18/1500-winner-and-compelling-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=1500-winner-and-compelling-events</link>
		<comments>http://shiftselling.com/2009/03/18/1500-winner-and-compelling-events/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 03:21:28 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Prize Winners]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[All Phase Communications]]></category>
		<category><![CDATA[Compelling Events]]></category>
		<category><![CDATA[Dow Jones]]></category>
		<category><![CDATA[Frank Filippo]]></category>
		<category><![CDATA[Iain Beveridge]]></category>
		<category><![CDATA[John Gannon]]></category>
		<category><![CDATA[L. Capital Partners]]></category>
		<category><![CDATA[Silver Bullet]]></category>
		<category><![CDATA[Winners]]></category>

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		<description><![CDATA[Congratulations to Iain Beveridge of All Phase Communications the winner of $1,500 worth of Trigger Event services. Iain&#8217;s name was drawn from the over 700 people who registered for this weeks webinar &#8211; Trigger Events: The Silver Bullet in Sales <a href="http://shiftselling.com/2009/03/18/1500-winner-and-compelling-events/">[...]</a>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2009/03/18/1500-winner-and-compelling-events/' addthis:title='$1,500 Winner and Compelling Events' ><a class="addthis_button_linkedin"></a><a class="addthis_button_twitter"></a><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_email"></a><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_compact"></a></div><p>Congratulations to Iain Beveridge of <a href="http://wwwallphasecom.com" target="_blank">All Phase Communications</a> <strong>the winner of $1,500 </strong>worth of Trigger Event services. Iain&#8217;s name was drawn from the over 700 people who registered for this weeks webinar &#8211; <a href="http://www.shiftselling.com/webinars/dowjones/" target="_blank"><strong>Trigger Events: The Silver Bullet in Sales</strong></a> &#8211;  that featured Craig Elias and Frank Filippo and was sponsored by Dow Jones.</p>
<p>I do my best to regularly scour the internet for additional resources on <em>Trigger Events</em>. A little while ago I came across an interesting blog post that mentioned <a href="http://johngannonblog.com/2009/01/22/the-compelling-event" target="_blank"><strong><em>compelling events</em></strong>,</a> by <a href="http://www.linkedin.com/in/jgannon" target="_blank">John Gannon</a> an associate at the venture capital firm <a href="http://www.lcapital.us/">L. Capital Partners</a>, that I thought would be of interest to the readers of this blog.</p>
<p>Come back next week, as I continue the countdown of the <a href="http://www.shiftselling.com/tags/sales-mistakes/" target="_blank">top seven mistakes salespeople make</a> with a perspective on the #2 mistake salespeople make.</p>
<p>Have an EVENTFUL week!</p>
<p>Craig</p>
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