McKinsey, Eliot, and the Funnelholic

In case you missed it, McKinsey & Co.’s recent research of 20,000 people, in the three geographical regions, and five major industries, on the customer decision journey identified that Trigger Events are the first step in a making a purchase decision. To learn more take five minutes and watch David Court explain the new customer Read More


The #1 Mistake Sales People Make

The number one mistake sales people make is… they make it too hard to become a customer. Think of all the sales opportunities that started out strong only to have the prospect decide to stay with their current supplier. The #1 reason they stayed with their current supplier is: it was not worth the effort Read More


$1,500 Winner and Free Trigger Event Webinar

Congratulations to the winner of $1,500 worth of Trigger Event services – Ken @ IProLive in Australia. Ken won when his answer to the question about the #3 Mistake Sales People Make received the most votes. Stay tuned next week as I make available $1,500 worth of Trigger Event services to the person with the Read More



$1,500 Winner and Free Trigger Event Webinar

Congratulations to the winner of $1,500 worth of Trigger Event services – Artem Brazgovsky. Artem won when his answer to the question related to the #4 Mistake Sales People Make received the most votes. Take a look at the post as over 20 different people provided insights and ideas on how to become a decision Read More


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Call us (toll-free: +1.866.744.7904 | direct: +1.403.874.2998 | Skype: Craig.Elias), or use our contact form to request a FREE report on, or a no-charge introduction to, Trigger Event Selling and you too can join the thousands of entrepreneurs, business leaders, and sales & marketing professionals, that are harnessing Trigger Events to sell more, sell sooner, and sell at a higher price.