How to Find the Best ‘Trigger Events’ For What You Sell

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the Read More



Window of Dissatisfaction?

You are five times more likely to win the sale?(74% vs 16%) when you are the first vendor to reach decision makers who recently entered the?Window of Dissatisfaction? The?Window of Dissatisfaction exists after a decision maker?realizes that their current product or service no longer meets their needs but before they have started the process of Read More


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