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	<title>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events &#187; YouTube</title>
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	<itunes:summary>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</itunes:summary>
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		<title>Word of Mouth on Steroids</title>
		<link>http://shiftselling.com/2010/02/23/word-of-mouth-on-steroids/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=word-of-mouth-on-steroids</link>
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		<pubDate>Tue, 23 Feb 2010 14:22:13 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Carla Young]]></category>
		<category><![CDATA[Joe Cullinane]]></category>
		<category><![CDATA[Social Selling]]></category>
		<category><![CDATA[Steriods]]></category>
		<category><![CDATA[Susan Boyle]]></category>
		<category><![CDATA[Trigger University]]></category>
		<category><![CDATA[WOMP]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[In my last post, The #3 Way to Sell More by Using Social Media, IÂ showed how you can sell more by using a free service called AddThis to make it more convenient and therefore more likely that viewers will share <a href="http://shiftselling.com/2010/02/23/word-of-mouth-on-steroids/">[...]</a>]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style" addthis:url='http://shiftselling.com/2010/02/23/word-of-mouth-on-steroids/' addthis:title='Word of Mouth on Steroids' ><a class="addthis_button_linkedin"></a><a class="addthis_button_twitter"></a><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_email"></a></div><p><img class="alignright" src="http://ShiftSelling.com/files/images/WordOfMouthOnSteroids.jpg" alt="" width="142" height="140" />In my last post, <strong><a href="../2010/02/10/number-3-way-to-sell-more-by-using-social-media/">The  #3 Way to Sell More by Using Social Media</a></strong>, IÂ showed how you can sell more by  using a free service called <a href="http://addthis.com/" target="_blank">AddThis</a> to make it more convenient and therefore more likely  that viewers will share your content.</p>
<p>In that post I offered $3,000 worth of Trigger Event Sellingâ„¢<em> </em>services  to the person who provided either the most popular example of ,or idea on, how  to sell more by using sharing tools.</p>
<p>Carla Young is this monthâ€™s winner by sharing with us <strong><a href="../2010/02/10/number-3-way-to-sell-more-by-using-social-media/#comments">a  second way to maximize word of mouth by using a content sharing service</a> </strong>and  getting the most votes for her idea.</p>
<p>In her comment Carla mentions &#8220;Sharing links through social media <strong>is  just one of 5 key strategies</strong> for increasing your social media  exposure!&#8221; I&#8217;m going to reach out to Carla and see if I can get her to write a  guest post explaining the the other 4 strategies.</p>
<p>In her comment Carla also mentions that &#8220;social media tools maximize word of  mouth&#8221;. It&#8221;s a well known fact that the #1 way to grow business is through word  of mouth. One of the beauties of Social Media is it&#8217;s like word of mouth on  steroids.</p>
<p>Traditional word of mouth is when, as the saying goes, you tell two people  and they tell two people and so on and on and so on. Social word of mouth is when you tell a thousand people andÂ they tell  a thousand people and so on and so on and so on. It doesn&#8217;t take long and that becomes a really big number. Just look at the over <a href="http://www.youtube.com/results?search_query=susan+boyle">100 Million  people that have seen Susan Boyle&#8217;s videos</a> on YouTube.</p>
<p>Stay tuned as next week I announce the #2 Way to Sell More by Using Social  Media.</p>
<p>In the mean time have a look at the <strong><a href="http://www.joecullinane.com/pdfs/WOM2.pdf">Seven Steps to Word of Mouth  Success</a></strong> by Joe Cullinane.</p>
<p>Have an eventful week!</p>
<p>Craig</p>
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