The seventh chapter of SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS contains information Trigger Event Qualifying (aka Trigger Event Scoring).
Trigger Event Qualifying is how you increase your close ratio by using key elements of Trigger Event Selling to qualify the leads you generate so you focus your selling efforts on the high value prospects who are most likely to buy from you.
Complete the form below for FREE access to:
- A blank Trigger Event Qualifying worksheet
- A podcast with Richard Lane, of Engleby Associates, that explains how to use it
- An example of a completed Trigger Event Qualifying worksheet