One of the best ways to have timing and win the sale is to become a decision maker’s Emotional Favorite.

The Emotional Favorite -aka ‘Go To’ person – is the first person a decision maker calls, when they experience a Trigger Event, and the person they share the most important information with.

Think about the last time you purchased a new product or service. Odds are the first the person or company you called was the one you would rather do business with. The fact of the matter is that most decision makers do the exact same thing.

Selling goes beyond communicating the value of your products and services. Selling is also about communicating the value of doing business with you. It is about connecting with decision makers and becoming their Emotional Favorite .

Complete the form at the bottom of this page to download the Emotional Favorite worksheet discussed on page 131 of SHiFT!

Three other ways you can benefit from a Trigger Event Selling

  1. Learn how to get more referrals to those in the Window of Dissatisfaction
  2. Read our posts related to the Emotional Favorite
  3. Master the secrets of Trigger Event Selling

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