As the creators of Trigger Event Selling we advise, train, and speak on how to leverage trigger events to turn prospects into customers. Our promise is the delivery of unique, compelling, and highly relevant expertise that clearly demonstrates how to: Identify the Trigger Events that create demand for your products or services Discover which decision Read More

Every single day thousands of decision makers experience Trigger Events that turn them into highly motivated buyers. Savvy sales professionals focus their efforts on reaching these decision makers before their competition. The Trigger Events, that shift a decision maker from someone who never would have bought from you yesterday into someone who is highly likely Read More

Reach recently motivated decision makers before your competition and your odds of making the sale are up to 74%. By luck or sheer numbers, you’ve reached motivated decision makers who returned your voicemails, decided fast, paid a higher price and were willing to be a reference or provide a testimonial. We can show you how Read More

Craig Elias Twice chosen as the #15 B2B Sales Expert in the world (#1 in Canada) by LinkedIn , Craig Elias is the creator of Trigger Event Selling and and the Chief Catalyst at Shift Selling, Inc. For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company Read More