After spending several weeks trying to make a certain forum system work with Windows Live Writer or ecto I finally gave up and had my technical expert Mark Edwards replace the forum system. Thanks to Mark I can now use an offline blogging tool to generate blog posts while I am offline, publish them once Read More

This page contains links to some of the articles I have written. How to Sell More by Being a Buyer’s Emotional Favorite This is the article that started it all. It’s an article on how to be the sales person a buyer is most likely to buy from. You will find this article at the Read More

As the creators of Trigger Event Selling we advise, train, and speak on how to leverage trigger events to turn prospects into customers. Our promise is the delivery of unique, compelling, and highly relevant expertise that clearly demonstrates how to: Identify the Trigger Events that create demand for your products or services Discover which decision Read More

“Using Craig’s strategies we have grown the business by more than 50% from the previous year.” Donato Polignone, MSDS a Division of NuGeneration Technologies – Rohnert Park, California “We gained equipment sales almost immediately after we applied Craig’s strategies.” Rodd Stubbs, Owner, International Security & Protection Co., Ltd. – Ho Chi Minh City, Vietnam “You Read More

You are five times more likely to win the sale (74% vs 16%) when you are the first vendor to reach decision makers who recently entered the Window of Dissatisfaction The Window of Dissatisfaction exists after a decision maker realizes that their current product or service no longer meets their needs but before they have Read More