Window of Dissatisfaction

You are five times more likely to win the sale (74% vs 16%) when you are the first vendor to reach decision makers who recently entered the Window of Dissatisfaction

The Window of Dissatisfaction exists after a decision maker realizes that their current product or service no longer meets their needs but before they have started the process of searching for alternatives to their existing solution.

Complete the form at the bottom of this page to download the full-sized version of the Window of Dissatisfaction worksheet and the preview chapters of SHiFT!.

Here are three other ways you can benefit from Trigger Event Selling :

Learn about the three types of Trigger Events to look for
Read our blog posts on the Window of Dissatisfaction
Master the secrets of Trigger Event Selling

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