This page contains links to some of the articles I have written. How to Sell More by Being a Buyer’s Emotional Favorite This is the article that started it all. It’s an article on how to be the sales person a buyer is most likely to buy from. You will find this article at the Read More

You are five times more likely to win the sale (74% vs 16%) when you are the first vendor to reach decision makers who recently entered the Window of Dissatisfaction The Window of Dissatisfaction exists after a decision maker realizes that their current product or service no longer meets their needs but before they have Read More