Research shows that you are five times more likely to win the sale (74% vs 16%) when you are the first vendor to reach decision makers who recently entered the Window of Dissatisfaction™.

The Window of Dissatisfaction exists after a decision maker realizes that their current product or service no longer meets their needs but before they have started the process of searching for alternatives to their exisitng solution.

Complete the form at the very bottom of this page to download the preview chapters of SHiFT! and the full-sized version of the Window of Dissatisfaction™ worksheet discussed on pages 26 & 27 of the book.

Here are three other ways you can benefit from Trigger Event Selling™:

  1. Learn about the three types of Trigger Events to look for
  2. Read our blog posts on the Window of Dissatisfaction
  3. Master the secrets of Trigger Event Selling

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