The #7 mistake I see sales people and entrepreneurs make is selling to buyers after they have already started the process of Searching For Alternatives – when you already have several competitors, and the typical close ratio is 15% – INSTEAD OF selling to decision makers when they are in the Window of Dissatisfaction, you have no competition, and the typical close ratio is between 60% and 90%.
My question, to be answered by commenting below, is “How do you know when a decision maker is in the Window of Dissatisfaction?”
The comment with the most votes two weeks from now wins $1,500 worth of Trigger Event training, coaching, or advice.
Have an eventful week!
P.S. You can stay up to date with the contest by subscribing to this blog, subscribing just to comments for each individual question when you submit your own comment. or if you are only voting you can use the subscribe feature at the bottom of this post to be notified when another great answer has been posted.