The number one mistake sales people make is… they make it too hard to become a customer. Think of all the sales opportunities that started out strong only to have the prospect decide to stay with their current supplier. The #1 reason they stayed with their current supplier is: it was not worth the effort Read More
The number two mistake sales people make is that, even when they get in front of highly motivated decision makers at EXACTLY the right time, they lose the sale because they fail to understand the decision maker placed them in the red zone of the credibility curve – below. When prospects believe the risk of Read More
The number three mistake sales people make is they ask for, and get, the wrong referrals – referrals to those who are still in the buying mode of Status Quo – when prospects perceive that the product or service from their current supplier meets or exceeds their needs and are unlikely to become your customer. Read More
The number four mistake sales people make is believing that sales are won based upon on logic – like return on investment (ROI) calculations – not emotion. The first seller a decision maker contacts, after they experience a Trigger Event that makes them a highly motivated buyer, is five times more likely to win the Read More
The #5 mistake I see sales people and entrepreneurs make is either not analyzing their sales or doing a ‘Lost Sales Analysis’ INSTEAD OF conducting a ‘Won Sales Analysis’. Here is something I find interesting. If you use Google to search for the term sales analysis – by using quotes around the words “sales analysis” Read More
The #6 mistake I see sales people and entrepreneurs make is selling to those who have a pain, or what I call a circumstance, INSTEAD OF focusing on those who recently experienced a Trigger Event, which makes solving that pain a high priority. For example: Trying to convince the CEO of a small to mid-sized Read More
The #7 mistake I see sales people and entrepreneurs make is selling to buyers after they have already started the process of Searching For Alternatives – when you already have several competitors, and the typical close ratio is 15% – INSTEAD OF selling to decision makers when they are in the Window of Dissatisfaction, you Read More
