The number two mistake sales people make is that, even when they get in front of highly motivated decision makers at EXACTLY the right time, they lose the sale because they fail to understand the decision maker placed them in the red zone of the credibility curve – below.


When prospects believe the risk of being your customer is greater that the your credibility you end up in the red zone, above your current place on the prospect’s credibility curve, which is highly likely to result in no sale!

Only when prospects believe your credibility to be greater than the risk of being your customer are you in the green zone, below your place in the prospects’ credibility curve, and therefore more likely to make the sale.

In order to win business you need to shift yourself as far as you can into the green zone of the credibility curve. This meas you need to, on your first call or visit with the decision maker, find ways to:

  • Lower a prospect’s perception of the risk of becoming your customer and
  • Increase their perception of your credibility

My question, to be answered by commenting below, is “What can you do to increase your likelihood of closing the same by reducing a buyer’s perception of risk and increase their perception of your credibility

Win $1,500 worth of Trigger Event services to help you close more sales by shifting your place in a prospect’s credibility curve by getting the most votes for your answer.

Answers are voted on by clicking on the Top Seven Mistakes in Sales Voting Button - Trigger Event Selling button that appears at the end of each answer and voting ends on Monday April 13th.

Answers/Comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype me (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.

Stumble!, Digg, Tweet, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.
Have an EVENTFUL week!