The number four mistake sales people make is believing that sales are won based upon on logic – like return on investment (ROI) calculations – not emotion.

The first seller a decision maker contacts, after they experience a Trigger Event that makes them a highly motivated buyer, is five times more likely to win the business than ANY of the follow-on people who get contacted AND this decision of who they call first is based upon emotion.

One way to get called first when a buyer experiences a Trigger Event and increase your close ratio as much as 5X is to become the buyer’s Emotional Favourite aka ‘go to’ person.

My question, to be answered by commenting below, is “What can you do to become a decision maker’s Emotional Favourite aka ‘go to’ person so you get called first, when they experience a Trigger Event

Win $1,500 worth of my time to help you become the Emotional Favourite in your target accounts by getting the most votes for your answer. Answers are voted on by clicking on the Top Seven Mistakes in Sales Voting Button - Trigger Event Selling button that appears at the end of each answer and voting ends on Monday February 2nd.

Comments/Answers need to be approved – to avoid spam – which typically takes just a few minutes. Call me (+1.403.874.2998) or Skype me (Craig.Elias) if you don’t see your comment approved within a few minutes of posting it.

Stumble!, Digg, Tweet, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.

Have an EVENTFUL week!


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