This blog post is about three things:


Join the 3,000 people who have already registered for today’s webinar “3 Ways to Get the Customers You Want by Using LinkedIn.”

Craig Elias (LinkedIn user 3,956) and Scott Allen (LinkedIn user 2,369) – of over 85,000,000 users – will share the three best ways to use LinkedIn to get the customers you want.

Even if you can’t attend, I suggest you register to be emailed a link to the recording and the handout.

If you are dialing in make sure you call in early because all indicators are that we could bump up against the capacity of GoToMeeting’s system .

Registration and details of this no-charge webinar can be found at

#infoshift at Dreamforce

Next week I will be using Twitter to report on my time at Dreamforce. In a partnership with Infogroup – the largest information provider on the planet – I will be using the hash tag #infoshift – the combination of the two companies names (Infogroup and Shift Selling) that also reflects the shift away from the high quantity of information that has become ubiquitous to information that is highly relevant and timely.

I will be looking for the best Trigger Event Selling and Trigger Event Marketing ideas and resources from Dreamforce 2010 (#DF10) and will report on all the companies and resources that can help you get in front of the right people at EXACTLY the right time.

Contact me if you have suggestions for companies that I should check out, want to know how others solve a specific problem or look for specific solutions.

If you are attending Dreamforce, Infogroup is giving away copies of my Trigger Event book to everyone who attends Clare Hart’s presentation titled “Interactive CRM: Drive Revenues and Outpace the competition” that is from 3:45 – 4:45 on Tuesday December 7th.

Clare will share ideas and resources on how to use Triggers, Social Media & Chatter as your secret competitive advantage.

Those who attend can also schedule 20 minutes, with me, to develop the best Trigger Event Selling strategies for their business.

FYI: Clare Hart is the new CEO of Infogroup

TriggerBuzz #4

Today – Tuesday November 30th – from 9:00PM-9:30PM Eastern (6:00PM-6:30PM Pacific) is the fourth edition of TriggerBuzz.

Get your prospecting questions answered by following @TriggerBuzz on Twitter. To submit your questions, once I follow you back, you need to send a direct message to @TriggerBuzz.

Details and instructions can be found at

On a final note I had no submissions of ideas on how to use the #6 Sales 2.0 tool – FeedBlitz to get in front of highly motivated decision makers at exactly the right time . So the first person who calls me (+1.403.874.2998) or Skypes me (Craig.Elias) with an idea on how to harness the power of Feedblitz will be this months winner of the $1,500 give away.

Have an eventful week!


P.S. Let me know if you are attending Dreamforce, I would love to connect in person while I am there.