Book Giveaway, $1500, & Top 2 Articles

This blog post has three items: Trigger Event book giveaway at Dreamforce This month’s winner of $1,500 worth of Trigger Event Selling services Two articles I think are worth reading Trigger Event Book Giveaway InfoGroup is giving away copies of my book SHiFT! at Dreamforce ’10 – San Francisco December 6th– 9th. They are being Read More


The Science of Trigger Events

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the details on Read More


Back To The Top

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