Word of Mouth on Steroids

In my last post, The #3 Way to Sell More by Using Social Media, I showed how you can sell more by using a free service called AddThis to make it more convenient and therefore more likely that viewers will share your content. In that post I offered $3,000 worth of Trigger Event Selling services Read More

McKinsey, Eliot, and the Funnelholic

In case you missed it, McKinsey & Co.’s recent research of 20,000 people, in the three geographical regions, and five major industries, on the customer decision journey identified that Trigger Events are the first step in a making a purchase decision. To learn more take five minutes and watch David Court explain the new customer Read More

$1,500 Winner and Compelling Events

Congratulations to Iain Beveridge of All Phase Communications the winner of $1,500 worth of Trigger Event services. Iain’s name was drawn from the over 700 people who registered for this weeks webinar – Trigger Events: The Silver Bullet in Sales – that featured Craig Elias and Frank Filippo and was sponsored by Dow Jones. I Read More

$1,500 Winner and Free Trigger Resource

Congratulations to the winner of $1,500 worth of Trigger Event services – Laura Waggoner. Laura won when her answer to the question related to The #5 Mistake Sales People Make received the most votes. Stay tuned next week as I make available $1,500 worth of Trigger Event services to the person with the most votes Read More

no-charge company data …

One of the Sales 2.0 services I am a real believer in is JigSaw. “Trigger Events tell you when to talk to buyers, Jigsaw will tell you which buyers to talk to.” With their new open data initiative you can download complete and accurate company records in seconds, at no charge. Below are some popular Read More

How to Find the Best ‘Trigger Events’ For What You Sell

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the Read More

The Science of Trigger Events

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the details on Read More

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