Top Sales Book of 2010 UPDATE: December 16, 2010 – SHiFT! Wins the Bronze Medal behind industry heavyweights Art Sobczak – Art discusses my Trigger Event Selling expertise and the Won Sales Analysis worksheet starting on page 40 of his book Smart Calling – and Jill Konrath – Jill has 8 pages about Trigger Events Read More

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the Read More