By Craig Elias
A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales… No matter what you sell or who you are selling to, buyers are always in one of three buying modes. Most salespeople are quite familiar Read More
Filed under: Prospecting,Selective Perception,Trigger Events,Window of Dissatisfaction?
By Craig Elias
In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the Read More
Filed under: Resources,Trigger Event Selling?,Trigger Events,Window of Dissatisfaction?,Won Sales Analysis?