This blog post is about three things:

1. Smarketing strategy #3
2. Content that captures the best prospects
3. How to SELL WITHOUT DISCOUNTING

A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales… No matter what you sell or who you are selling to, buyers are always in one of three buying modes. Most salespeople are quite familiar Read More

Have you ever noticed that as soon as you buy a new car you see it all over the road When women get pregnant, suddenly they start seeing other pregnant women everywhere. When couples give birth of to their first child, they stop noticing pregnant women and now start seeing babies around every corner. This Read More