By Craig Elias
In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the details on Read More
Filed under: Articles,Resources,Trigger Events
By Craig Elias
After finally getting the SHiFT blog back up and running last week I had a number of phone calls and emails about two things: When is your next free teleseminar on Trigger Events Why does the email I get have links to past events. 1) The next free trigger event sales seminar “Six Ways to Read More
Filed under: Sales Training,Teleseminars,Training,Trigger Events,Trigger-Based Selling,Webinars
By Craig Elias
After spending several weeks trying to make a certain forum system work with Windows Live Writer or ecto I finally gave up and had my technical expert Mark Edwards replace the forum system. Thanks to Mark I can now use an offline blogging tool to generate blog posts while I am offline, publish them once Read More
Filed under: Business Development,Chapter 1 - Window of Dissatisfaction,Customer Acquisition,Trigger Events