One of the keys to selling is reaching decision makers when they are most likely to be influenced: Influenced on what is the best solution to their problem – not who is the best supplier. Solutions are all the different ways of solving the same problem or obtaining the same outcome (think of these as Read More
In my last post The #5 Way to Sell More by Using Social Media I gave an example how you can sell more by using the social media application Twitter. In that post I offered $2,000 worth of services to the person who provided either the most popular example of ,or idea on, how to Read More
This post has two items: The continuation of our countdown of The Top Seven Ways to Sell More by Using Social Media, with a $2,000 prize. A link to the article that resulted in Harvey Schachter writing about Trigger Event Selling in this Monday’s Globe and Mail. #5 Way to Sell More by Using Social Read More
In my last post The #6 Way to Sell More by Using Social Media I showed how you can sell more by using WordPress and FeedBlitz. In that post I offered $1,500 worth of Trigger Event Selling services to the person who provided either the most popular example of ,or idea on, how to sell Read More
In last month’s post on the #7 Way to Sell More by Using Social Media I talked about the importance of validating that your social marketing efforts are reaching your primary target market. Once that has been validated, you need to reach them within a week or so of experiencing a Trigger Event and entering Read More
In my last post The #7 Way to Sell More by Using Social Media I showed how you can sell more by using Facebook. In that post I offered $1,500 worth of Trigger Event Selling services to the person who provided either the most popular example of ,or idea on, how to sell more by Read More
The single most important factor to consider in using social media to sell more is to make sure your social media efforts are reaching your primary target market. I say this because even the wrong activities focused on the right people are 10 times more effective than the right activities focused on the wrong people. Read More
