This is my last post in a series on the Top Seven Ways to Sell More by Using Social Media. Remember, the person with the most popular answer to my question at the bottom of this blog post wins $1,500 in Trigger Event Selling services The #1 way to sell more by using social media Read More

The #2 way to sell more by using social media is to harness the power of people and relationships to get things done and the single most powerful relationship building and relationship harnessing social media resource is LinkedIn. Now a lot of readers will say it should be #1 and for the longest time I Read More

I had to take a hiatus from blogging in order to finish the manuscript to my upcoming book “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS,” in time in for the publisher keep their May 15th release date. Now that it’s finished let’s get back to the Top Seven Ways to Sell More Read More

One of the keys to selling is reaching decision makers when they are most likely to be influenced: Influenced on what is the best solution to their problem – not who is the best supplier. Solutions are all the different ways of solving the same problem or obtaining the same outcome (think of these as Read More

This post has two items: The continuation of our countdown of The Top Seven Ways to Sell More by Using Social Media, with a $2,000 prize. A link to the article that resulted in Harvey Schachter writing about Trigger Event Selling in this Monday’s Globe and Mail. #5 Way to Sell More by Using Social Read More

In last month’s post on the #7 Way to Sell More by Using Social Media I talked about the importance of validating that your social marketing efforts are reaching your primary target market. Once that has been validated, you need to reach them within a week or so of experiencing a Trigger Event and entering Read More

The single most important factor to consider in using social media to sell more is to make sure your social media efforts are reaching your primary target market. I say this because even the wrong activities focused on the right people are 10 times more effective than the right activities focused on the wrong people. Read More