This blog post contains three items:

  1. The #5 Sales 2.0 tool (EchoQuote) & $1,500 giveaway
  2. Rethinking Sales Radio Show – Thursday night @ 7:00PM Pacific
  3. Trigger Buzz #5 – Tonight @ 6:00PM Pacific

The #5 Sales 2.0 tool & $1,500 giveaway

This is the third month of my countdown towards the #1 Sales 2.0 tool. Each month I feature a tool and invite the over 6,500 subscribers of this blog to provide ideas on how to use the tool and get votes for their ideas.

The person with the most votes by 12:01AM on the last Tuesday of the month wins $1,500 worth of Trigger Event Selling services. Details of the $1,500 giveaway can be found at

This month’s Sales 2.0 tool is EchoQuote. One of the biggest complaints prospects have when they visit a web site is the lack of pricing information.

According to Dr. Jakob Nielson a Web Usability Expert, “Price is the most specific piece of information customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users asking ” Where’s the price ‘ while tearing their hair out.”

I am amazed that in today’s 7 day a week, 24 hour a day, Sales 2.0 world that some companies still force customers to fill in a pricing request form and then wait for someone manually get back to them.

I am an EchoQuote customer and I love the fact that it’s a self-service pricing tool empowers my prospects and customers 24 hours a day, 365 days a year.

When a buyer has some time to move a purchase forward and they can’t find pricing information on your web site you force them to check out your competition and you lose any chance of getting a decent price for your products or services.

Win $1,500 worth of Trigger Event services by suggesting follow up strategies that companies can implement to understand the level of interest someone has in actually purchasing a product or what qualification questions can be asked to understand if the pricing request is someone who is genuinely interested in purchasing your product or just comparison shopping to get a better price from the current supplier. To win the $1,500 prize you must get the most votes for your answer.

Answers are submitted by commenting on this blog post. Answers are voted on by clicking on the button that appears at the end of each answer/comment.

Winners are announced the last Tuesday of the month – December 28th – so voting ends at Midnight (MST) on Monday December 27th.

Answers/comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.

Use the “Share” button below to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.

Rethinking Sales Radio Show

This Thursday I will be on the Rethinking Sales Radio Show with host Marco Giunto. We’ll tackle the topics of lead generation and opportunity qualification.

The call in number is 646-478-0368.

You will find more about the show at

TriggerBuzz #5

Today – Tuesday December 14th – from 9:00PM-9:30PM Eastern (6:00PM-6:30PM Pacific) is the fifth edition of TriggerBuzz.

Get your prospecting questions answered by following @TriggerBuzz on Twitter. To submit your questions, once I follow you back, you need to send a direct message to @TriggerBuzz.

Details and instructions can be found at

Have an eventful week!