This blog post is about three things:

  1. The #3 Sales 2.0 tool Survey Analytics
  2. Next Two Webinars – Social media data & deal closing relationships
  3. Trigger Buzz #8 – Tonight: Cold Calling

The #3 Sales 2.0 Tool

My pick for the #3 Sales 2.0 tool is Survey Analytics.

Survey Analytics is a research and analytics platform tool that allows organizations to collect, analyze, and distribute wisdom about customers and their buying patterns so they can maximize customer acquisition and retention.

With deep integration with Salesforce.com, Survey Analytics helps organizations improve their understanding of how products and services can be cross-sold or enhanced to make products more relevant to highly motivated prospects.

The best part is that it integrates into Salesforce.com in just four easy steps.

  1. Create a survey
  2. Define the mapping between survey data at and fields in your Salesforce.com database
  3. Create an email template in Salesforce.com containing the customized link
  4. Invite respondents to the survey

Survey Analytics automatically tallies the data and passes it back to Salesforce.com.

Win $1,500 worth of Trigger Event services by suggesting the analysis you think is of most value to an organization and list the questions you think should be asked as part of that survey. To win the $1,500 prize you must get the most votes for your answer.

Answers are submitted by commenting on this blog post. Answers are voted on by clicking on the alt button that appears at the end of each answer/comment.

Winners are announced the last Tuesday of the month – February 22nd – so voting ends at Midnight (MST) on Monday February 21st.

Answers/comments need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or this contact form, if you don’t see your comment approved within a few minutes of posting it.

Use the “Share” button below to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.

Webinars

How to INCREASE B2B SALES USING SOCIAL MEDIA Data

Social media streams often signal evolving customer needs, a change in readiness to buy, and provide rich customer context that allow sales and marketing to create a more compelling message.

Whether you’re a salesperson trying to separate the signal from the social media noise or a marketer trying to leverage existing social media investments, this webinar is for you.

At 2:00PM on Tuesday February 8th the Managing Editor of SocialMediaB2B.com, the creator of Trigger Event Selling™, and a leader in the world of Predictive Sales Intelligence come together to show you the real world of B2B social media intelligence.

Come learn how to systematically tap into social media streams to:

  • Translate social media data into sales opportunities
  • Identify the patterns that predict which prospects are getting ready to buy
  • Build targeted campaigns that get the buyer’s attention based on their current needs

Join us for this complimentary one-hour session and create more effective marketing campaigns, more relevant conversations with customers, and close more deals.

Stay tuned for a major announcement about the second speaker for my March 8th webinar with Gist – what I think is the best single best relationship management tool available today.

Trigger Buzz #8 – Cold Calling

Tonight’s Trigger Buzz (6:00PM PST | 9:00PM EST) is on what I have found to be the #1 way to GET THE CUSTOMERS YOU WANT – Cold Calling.

Who are the customers you want and how can you get them to become your customer.

Details on TriggerBuzz and how it works can be found at http://ShiftSelling.com/TriggerBuzz.

Have an eventful week!

Craig