The single most important factor to consider in using social media to sell more is to make sure your social media efforts are reaching your primary target market. I say this because even the wrong activities focused on the right people are 10 times more effective than the right activities focused on the wrong people. Read More

There has been a ton of hype about why everyone should be using Social Media and Sales 2.0 tools to sell more. What I think is lacking is ideas and examples on how everyone could be using social media and sales 2.0 tools to sell more . I believe that using social media is one Read More

A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales… No matter what you sell or who you are selling to, buyers are always in one of three buying modes. Most salespeople are quite familiar Read More

Have you ever noticed that as soon as you buy a new car you see it all over the road When women get pregnant, suddenly they start seeing other pregnant women everywhere. When couples give birth of to their first child, they stop noticing pregnant women and now start seeing babies around every corner. This Read More

One of the biggest challenges in sales is to get your foot in the door and have that first meeting. To make that challenge less daunting I have partnered with Jill Konrath and three other thought leaders on the teleseminar series Get Your Foot In The Door, that starts this Thursday. The Get Your Foot Read More

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the Read More

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the details on Read More